Client Stories + Marketing Insights
Real work. Useful ideas.
Better marketing decisions.
Explore the campaigns, websites, and strategies RK has built with its clients, along with practical insights for making your own marketing clearer, stronger, and more effective.
Browse Client Stories
Browse the archive
Featured Client Story
Maaco Chicago
Google Ads + Paid Media + Websites + SEO + AEO
Maaco Chicago
We thought we were building a website. We ended up building a system.
Read the Maaco Story
Sondgeroth Pools
Sometimes the best business relationships start with a broken pool.
RK helped Sondgeroth Pools rebuild their website, sharpen their brand, and generate more qualified leads, turning a seasonal business into a steadier stream of opportunity.
Meyers Furniture
Helping a local furniture store tell a better product story.
RK helped Meyers Furniture launch and grow its Amish Collection through stronger positioning, website presentation, and product storytelling.
Marketing Insight
Why More Traffic Is Not Always the Right Marketing Goal
Why More Traffic Is Not Always the Right Marketing Goal
More website traffic is not automatically better marketing. A smaller audience of qualified prospects usually beats a larger one, so intent and real business outcomes are more useful measures than a bigger analytics number.
Turner Concrete
The smartest marketing move was knowing what not to spend money on.
RK used coordinated social media, email, and paid media to fill the calendar with affordable, qualified leads and help Turner Concrete grow with confidence.
Vantage Credit Union Advisors
Vantage Credit Union Advisors
Building a brand around clarity, purpose and the member.
COROCO Wholesale
COROCO Wholesale
Turning COROCO’s wholesale business into a better digital experience.
312 Truck
312 Truck
Better marketing did not require a bigger budget.
Marketing Insight
SEO and AEO: What Businesses Actually Need to Know
SEO and AEO: What Businesses Actually Need to Know
Good AEO starts with good SEO. Clear, specific website content helps search engines find a business and helps AI answer engines understand it, so businesses can start now by making their sites clearer and more useful.
Marketing Insight
How Fast Follow Up Changes Paid Lead Performance
How Fast Follow Up Changes Paid Lead Performance
Paid lead performance depends on more than the ads. How quickly a business responds, how leads are routed and how consistent the follow up process is often decide whether good leads become customers.
Marketing Insight
What Makes a Website Page Convert?
A website page has to help the right person find the business and give them the confidence to take the next step. Clear language, honest trust signals, a simple structure and an obvious next step do more than clever copy.
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Occasional insights on websites, paid media, search, social content, and building a marketing system that works together.
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